ZEE5 has officially launched five curated, free ad-supported streaming television (FAST) channels on LG Channels, the streaming service available on LG Smart TVs in India. The launch, which fulfills a promise made by the platform last month, marks a strategic expansion of ZEE5’s presence in the rapidly growing Connected TV (CTV) segment.
With this move, LG Smart TV users in India can now access a variety of ZEE5 content without the need for subscriptions, registrations, or app downloads. The newly introduced FAST channels are seamlessly integrated into the LG Channels platform, making them accessible directly from the home screen.
Five Genre-Specific ZEE5 FAST channels Now Live on LG Channels
The newly added FAST channels bring a wide array of entertainment choices, carefully tailored for diverse audience preferences:
- Z Dil Se – Drama and romantic programming
- Z Horror Nights – Horror and supernatural-themed content
- Z Comedy Nation – Classic comedies and family-friendly shows
- Z Cine Classic – Iconic Hindi films from the 1980s and 1990s
- Z South Flix – Popular South Indian films dubbed in Hindi
These channels leverage ZEE’s extensive content library spanning over three decades, reorganized into genre-based linear channels to support a lean-back, traditional TV-style viewing experience.
Ashish Sehgal, Chief Growth Officer at Zee Entertainment Enterprises Ltd., commented on the launch:
“At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG’s widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment.”
Brian Jung, Director, Media Entertainment Solution, LG Electronics India Ltd., added:
“At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s premium channels reaffirms our vision of enriching LG Channels with culturally relevant, engaging, and family-friendly content—all available free of cost to our users.”
This partnership enhances the LG Channels platform, which already offers over 110 channels across genres such as news, music, lifestyle, kids, infotainment, and general entertainment. The integration of ZEE5’s genre-based channels further enriches the depth and variety of content available to LG Smart TV users.
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The launch also reflects the broader industry shift towards FAST channels, free, ad-supported content delivered in a traditional, scheduled TV format over internet-connected devices. As the demand for such services continues to rise, ZEE5’s latest offering is aimed at capturing a wider audience base across India’s growing CTV ecosystem.
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